{
  "docId": "019dd923-5e87-7479-8207-eccebaf1b5c4",
  "docSlug": "b045a0cf602d1161",
  "documentTitle": "inv research 20220928 crypto asset survey EN",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 28,
  "pageCount": 79,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds (n=1535). Q7. Do you believe crypto assets currently play a key role in our financial ecosystem? Please provide your response on a scale of 1 to 7 with 1 being \"Not at all\" and 7 being \"Definitely\".",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_horizontal",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-eccebaf1b5c4/28",
  "deckHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-eccebaf1b5c4#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Canadians were evenly split on the importance that crypto assets currently play in our financial system - a measure of trust: Four in ten (38%) believed that crypto assets currently play a key role while the same proportion did not.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8850-049e7397adec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Distribution of responses from 1 (Not at all) to 7 (Definitely)",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95fc3bd5-1153-4d52-aedd-d1ec24552ed6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "metric",
      "text": "38%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38afd1a4-876b-4481-8a86-cb20ef302e69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "metric",
      "text": "38%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c61681cf-045b-4760-aa2c-79f4164300dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public perception of crypto role: 38%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fe-7591-8850-0b396c3d7f22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Younger Canadians were more likely to believe that crypto assets currently play a key role in the financial system (52% vs. 35-54: 41%; 55+: 18%), while this belief was also considerably stronger among those who had seen an ad for crypto assets (44% vs. those who haven't: 19%) or had seen advertising and received an offer for a crypto trading platform (63% vs. those who haven't: 21%).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4abc5efc-2f7c-4dae-bb17-49f9df0c0c8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Canadians were evenly split on the importance that crypto assets currently play in our financial system – a measure of trust: Four in ten (38%) believed that crypto assets currently play a key role while the same proportion did not. Around one-quarter provided either a neutral response (15%) or didn't know (9%). Impressions were highly correlated with the belief that crypto assets will play a key role in the future, likelihood to buy in the next 12 months and to a lesser extent familiarity.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1ae3046-dff1-4986-80e1-a634e1378fbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds (n=1535). Q7. Do you believe crypto assets currently play a key role in our financial ecosystem? Please provide your response on a scale of 1 to 7 with 1 being \"Not at all\" and 7 being \"Definitely\".",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f881ad8d-3c97-4016-9db5-8d612e85be83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Current Role of Crypto Assets in the Financial Ecosystem",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05a6f76c-4466-44f9-be0e-f8bda4279451",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 10,
      "beatId": "34f863ac-8612-47b6-9c67-303913f10dc9",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides detailed data tables and analysis, satisfying the reader's need for information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}