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  "documentTitle": "inv research 20220928 crypto asset survey EN",
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      "text": "Overall, Canadians' direct experience with crypto assets was limited: almost eight in ten (78%) have never owned or purchased them. Only a minority (13%) currently own crypto assets or crypto funds - of which 6% own crypto assets only, 6% crypto assets and crypto funds and 2% crypto funds only. 8% used to own them but no longer do.",
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      "text": "Demographic Profile: Crypto asset or crypto fund owners were more likely to be men, aged between 25-44, have children, be employed full time, and have attained a higher level of education.",
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      "text": "Influence of Advertisements and Advice: The vast majority of investors have not been recommended to purchase either crypto assets (74%) or crypto funds (75%) by their financial advisor. Further, they tended to be targeted - and positively influenced - by advertising. They were more likely to have received offers or text messages encouraging them to invest, and they were more likely to remember seeing advertisements from crypto platforms; which they said incited them to purchase and invest more (66% more likely to purchase after seeing).",
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      "text": "Profile of Current Owners: Current owners of crypto (assets or investment funds) tended to be investors (87%: investors: 13% non-investors) and had a higher rate of general financial knowledge (on average 57% provided a correct response vs. non-crypto owners: 48%). They were also more likely to hold a variety of investments, particularly individually held stocks (40%) or exchange-traded units (32%). On average 44% were self-directed investors and were characterized by a strong belief that crypto assets currently play a key role in our financial ecosystem and were even more convinced about the role they will play in the future. Indeed, they were likely to plan to buy crypto assets in next 12 months (78%) and more than half (55%) of Canadians who currently own or used to own crypto assets said they don't regret their decision.",
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