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  "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world",
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  "notes": "The chart tracks trust and distrust levels across four generations (Baby Boomers, Gen X, Millennials, Gen Z) over three years.",
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      "text": "What we can tell, is that from Baby Boomers to Gen Z, the social media sector is no longer seen quite as catastrophically untrustworthy as before.",
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      "text": "Line chart showing trust and distrust trends by generation from 2020 to 2022.",
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      "text": "Trustworthiness (%): 45%",
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      "text": "It is worth focussing on the tech sector as it is an outlier for two reasons; firstly, it is the only sector to continually decline since 2019, and secondly, it is the only sector where the generational movement is not all in the same direction.",
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      "text": "Looking at the social media sector, although they have a considerable trust deficit - with far more regarding them as untrustworthy than trustworthy - opinion in all four generational groups is improving. Fake news and hate speech were a considerable problem for social media companies back in 2020 with the pandemic, the Black Lives Matter movement, and bitterly-fought elections taking place - but the sector has seen improving trust since. It remains to be seen whether this is down to people truly believing the sector is making progress, or simply that some of these issues are less front of mind now. What we can tell, is that from Baby Boomers to Gen Z, the social media sector is no longer seen quite as catastrophically untrustworthy as before.",
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      "text": "The two best examples of these improvements are the pharmaceutical and social media sectors. The pharma sector has seen considerable growth in perceived trustworthiness since the start of the pandemic, and we can see that this cuts across all generational groups.",
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      "text": "Q: Please look at this list of different types of organisations and institutions. In general, do you think each is trustworthy or untrustworthy? Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017-17500 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, 2019-2022.",
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      "kind": "title",
      "text": "Trustworthiness (%) in Social Media companies",
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