{
  "docId": "019dd923-5e87-7479-8207-ea93d084e70f",
  "docSlug": "0bdba6d36ae450b6",
  "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 55,
  "pageCount": 66,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 156,
  "notes": "The table compares the percentage of respondents selecting specific trust drivers across generations, with a 'vs All' delta column.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-ea93d084e70f/55",
  "deckHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f#slide-55",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But despite these differences and variations in the strength of feeling, all four generational groups regard the same four trust drivers; reliability, openness/transparency, responsibility, and value for the price, as the most important and in the same rank order.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d6f-77e9-a191-8543b035236b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trust driver importance: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d6f-77e9-a191-8a50e64beab0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.57,
        "w": 0.238,
        "x": 0.27,
        "y": 0.182
      },
      "kind": "paragraph",
      "text": "Z and Millennials rate more of the lesser priority issues more highly such as value sharing, intent and the importance of leadership...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "248d202d-768f-41e7-993e-ffad927a483e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.84,
        "w": 0.245,
        "x": 0.031,
        "y": 0.182
      },
      "kind": "paragraph",
      "text": "The idea that the generations have far more in common than has been widely assumed is supported by this year’s Ipsos Global Trustworthiness Monitor data...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bba7389-726e-487f-9660-e54af6ffd1b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.461,
        "x": 0.508,
        "y": 0.835
      },
      "kind": "source-note",
      "text": "Q: Which two or three of the following attributes, if any, are most important to you when deciding whether or not to trust an organisation or institution? Source: Ipsos Global Trustworthiness Monitor...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb9e0629-cad0-41a2-9266-1085b655f419",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.58,
        "w": 0.461,
        "x": 0.508,
        "y": 0.225
      },
      "kind": "table",
      "text": "Trust drivers table with columns for All, Baby Boomer, Gen X, Millennial, Gen Z and their respective deltas vs All.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bdc575c-a752-4f57-a6f5-6721eee4414c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.024,
        "w": 0.265,
        "x": 0.508,
        "y": 0.182
      },
      "kind": "title",
      "text": "Trust drivers by generation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5366579a-8941-4f6d-a0dd-cd217a53bb0f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "71bc3cdc-b439-4878-a7b9-a3c8f3e1ba87",
      "evidence": "Although not explicitly stated, the table/data component could be interpreted as a simple 2x2 matrix.",
      "confidence": 0.5
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f40685cf-1786-48f7-b183-069c47629682",
      "evidence": "The slide presents data on trust drivers by generation, showing a clear narrative arc from commonalities to differences.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}