{ "docId": "019dd923-5e87-7479-8207-ea93d084e70f", "docSlug": "0bdba6d36ae450b6", "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 46, "pageCount": 66, "prevPage": 45, "nextPage": 47, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 2, "notes": "The slide uses a metaphor of a card game (Ace of Diamonds) to illustrate the 'damning' nature of the trust statistic.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "photo" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8207-ea93d084e70f/46", "deckHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f", "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f#slide-46", "components": [ { "bbox": null, "kind": "callout", "text": "Take what is perhaps the most damning headline – that just 3 in 10 of the global public trust business leaders to tell the truth", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-1d6f-77e9-a190-e2d9142adc11", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.9, "w": 0.25, "x": 0.75, "y": 0.1 }, "kind": "image", "text": "Hand holding an Ace of Diamonds card", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9ce512cb-87e5-4009-88b8-adc7d17f6f97", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Public trust in business leaders: 3 in 10", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-1d6f-77e9-a190-e6db75edb67f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.7, "w": 0.26, "x": 0.27, "y": 0.18 }, "kind": "paragraph", "text": "But dig a little deeper and we find a more nuanced picture. Take what is perhaps the most damning headline – that just 3 in 10 of the global public trust business leaders to tell the truth. That’s far from ideal – but the proportion who actively mistrust, at 37%, is only a little higher. The remainder are non-committal. Many of these ‘undecideds’ will feel that they don’t know enough to commit – not everyone reads the business pages – or perhaps they think it depends on the leader, or the business, or the context. There’s an opportunity here for business leaders who have a positive, authentic story to tell. Leaders can’t communicate their way out of situations that their bad behaviour got them into, but they can certainly marshal public support around the good things they’re doing, and how they contribute to wider society. This is why messages about corporate purpose and vision are often highly personalised around a figurehead CEO.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bdffa8fa-da36-4f87-9bec-2ec86f3818f1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.7, "w": 0.26, "x": 0.03, "y": 0.18 }, "kind": "paragraph", "text": "Trust in business and its leaders – the global landscape is shifting. It’s a bit of a cliché, nowadays, to say that business leaders have “trust issues”. Perennially ranked towards the foot of our Global Trustworthiness Monitor (page 39), they’re much more trusted than political leaders but trail far behind doctors, scientists and teachers. Incidentally, this is why corporations tend to use their ‘bench strength’ – technical specialists and subject experts – instead of CEOs, for non-critical, public-facing communication. As we see in our chapter on trust in professions, this is nothing new: the so-called ‘trust deficit’ (that is, insufficient trust to sustain healthy relationships, commercial or otherwise) is a long-term, chronic malady, rather than an acute one.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d7f931a6-4d3e-4e25-93ab-e4e8f0dd561e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.03, "y": 0.94 }, "kind": "source-note", "text": "Ipsos Global Trustworthiness Monitor", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "96287a66-9d62-4d67-9f64-7ad6d83b6fa6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.26, "x": 0.51, "y": 0.47 }, "kind": "title", "text": "Take what is perhaps the most damning headline – that just 3 in 10 of the global public trust business leaders to tell the truth", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4d0f5c33-6e4f-4fb0-9a6d-821d52a4e536", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.18, "x": 0.79, "y": 0.03 }, "kind": "title", "text": "Trust in business leadership", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "911647d3-e639-4d33-bfbf-0edf231c17fd", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "fe56257b-c205-4d5d-bf81-fa2aee14f5f6", "evidence": "paragraph/paragraph: But dig a little deeper and we find a more nuanced picture", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }