{ "docId": "019dd923-5e87-7479-8207-ea93d084e70f", "docSlug": "0bdba6d36ae450b6", "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 31, "pageCount": 66, "prevPage": 30, "nextPage": 32, "slideType": "key_takeaways", "function": "summarize", "density": "dense", "nDataPoints": 0, "notes": "The slide uses a narrative structure to group countries by their trust trajectories over the pandemic period.", "elementsJson": [ "headline_text", "paragraph", "callout_box", "footnote" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8207-ea93d084e70f/31", "deckHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f", "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f#slide-31", "components": [ { "bbox": { "h": 0.25, "w": 0.22, "x": 0.51, "y": 0.43 }, "kind": "callout", "text": "In nearly all the countries we have surveyed, trust in government is in a better position than it was four years ago", "attrs": null, "subkind": "primary", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b4c3537c-4d55-4025-9e90-a711162a6805", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.75, "w": 0.22, "x": 0.03, "y": 0.18 }, "kind": "paragraph", "text": "less prevalent and the virus far lower down the public’s agenda then even at the beginning of the year, it is arguably just as important that that level of trust has been preserved rather than falling back down, especially as concerns about inflation and the economy have begun to replace those of health. In fact, some countries have seen continued improvement this year - and as always, just looking at the global average hides a wide range of variation by different countries. Broadly, looking at the pattern of responses on the previous page, we see a couple of groups. First are a grouping of more developed countries in western Europe (Italy, Germany, the UK, Spain and France), plus Australia, Canada and South Korea. These countries saw significant increases in trust in government over the period of the pandemic, since when trust has been more stable but maintained - with the exception of Germany and Britain, which both saw falls in trust in government this year.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "24a3481f-dc54-4794-af5a-e47959d56b40", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.75, "w": 0.22, "x": 0.75, "y": 0.18 }, "kind": "paragraph", "text": "This all suggests that a range of common and individual country-level factors will help to explain these changes in trust. Germany has experienced a change from a long-standing, relatively popular leader, while Britain has seen even more political volatility this year, which might explain their falls after seemingly benefiting from a Covid boost like many other similar countries. But the underlying pattern points to the Covid pandemic increasing faith in governments around the world, which hasn’t been lost yet - and in some cases has even further improved. Looking at perceptions of government trustworthiness against real world changes such as the impact of Covid allow us to explore this in more detail.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ab37523b-690f-4435-a972-fb8dd9ac1af7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.75, "w": 0.22, "x": 0.27, "y": 0.18 }, "kind": "paragraph", "text": "The second group are primarily the large “emerging” nations of India, Brazil and Turkey, though also joined by Sweden. These saw negligible rises in trust between 2019 to 2021 (even a large fall in the case of Turkey) but have since seen much more significant improvements this year. Finally, there is a group who sit somewhere in the middle, with small increases in trust over both periods, but adding up to an overall improvement over the four years as a whole. Countries such as the US, Poland and Belgium fall into this category.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bba89ca5-3694-4ccd-a128-b1c9f1bceb40", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.46, "x": 0.51, "y": 0.92 }, "kind": "source-note", "text": "*In the following analyses, India and Turkey are excluded given the difficulties of estimating excess Covid deaths in those countries - and for comparability from the comparisons against GDP too.", "attrs": { "numbered": true }, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "70576491-bf97-4f8e-8176-25de4f697cb5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.23, "x": 0.74, "y": 0.03 }, "kind": "title", "text": "Trust in government: crumbs of comfort", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "077b8457-3485-4c78-a0b6-4a0d7af3ce93", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [ { "to": 35, "from": 30, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "1ac75a85-4325-498c-8683-a065d9d768af", "evidence": "The document presents insights into trust in government across various demographics.", "position": 2, "objective": "What do citizens think about trust in government?", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }