{ "docId": "019dd923-5e87-7479-8207-ea93d084e70f", "docSlug": "0bdba6d36ae450b6", "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 30, "pageCount": 66, "prevPage": 29, "nextPage": 31, "slideType": "data_table", "function": "analyze_data", "density": "overcrowded", "nDataPoints": 38, "notes": "The chart uses a grouped bar format to compare two distinct time periods for each country.", "elementsJson": [ "paragraph", "bar_chart_grouped", "footnote" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8207-ea93d084e70f/30", "deckHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f", "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f#slide-30", "components": [ { "bbox": null, "kind": "callout", "text": "Much of this can probably be put down to a “rally-round the flag” effect that we saw during the pandemic: of the 10.5 points swing towards trustworthiness between 2019 and 2022, 7 points of this came between 2019 and 2021.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-1d6f-77e9-a18f-7f695c344d1d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.8, "w": 0.465, "x": 0.508, "y": 0.265 }, "kind": "chart", "text": null, "attrs": null, "subkind": "bar-grouped", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "879b36d9-0aa4-4d5e-a265-63b1a0638e8b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.508, "y": 0.85 }, "kind": "legend", "text": "% Swing 2020-21 % Swing 2019-21", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cad303f0-a920-49d2-bac5-4d08927145a4", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Net trustworthiness: 10.5", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-1d6f-77e9-a18f-82a9808c6dca", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.868, "w": 0.455, "x": 0.031, "y": 0.183 }, "kind": "paragraph", "text": "It’s difficult to tell a positive story about trust in government, globally speaking. On average across 19 countries around the world, only 22% think their government is trustworthy, while 45% rate it as untrustworthy. This is much more negative than many industry sectors – across an 11-sector average including businesses such as pharmaceuticals, food and drink, banking and energy, views are much more balanced, with about as many finding each trustworthy as untrustworthy (28% vs 29%). Governments are even less trusted than social media and oil & gas companies, the other two sectors at the bottom of the list. But if we look at how things are changing, the evidence paints a slightly more positive picture – and suggests we don’t have to believe that trust in government is in permanent decline. In nearly all the countries we have surveyed, trust in government is in a better position than it was four years ago, with a rise in positive ratings of trustworthiness, and a fall in those who see it as untrustworthy. Much of this can probably be put down to a “rally-round the flag” effect that we saw during the pandemic: of the 10.5 points swing towards trustworthiness between 2019 and 2022, 7 points of this came between 2019 and 2021 (although, of course, that is a two-year period rather than one). However, at a time when many countries have been emerging from the pandemic, with lockdowns much", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fd7bf5eb-ffd9-4bf1-a29a-2be561391061", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.465, "x": 0.508, "y": 0.88 }, "kind": "source-note", "text": "Source: Ipsos Global Trustworthiness Monitor: Global Country Average of 16017 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, August 26-September 9 2022.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "835ba27f-a764-4f3e-aea9-b0f6ee744617", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.056, "w": 0.465, "x": 0.508, "y": 0.183 }, "kind": "title", "text": "Change in net trustworthiness (%) of Government: change during Covid (2019-21) and change since 2021", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9080bdac-b3c6-4c84-9f75-9d7896f8a487", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Data-Ink Ratio", "slug": "data-ink-ratio", "agent": "Designer", "layer": "slide", "matchId": "802890d5-1014-4cb4-8542-0dc799be7bb6", "evidence": "The slide features a data table with a clear and concise presentation of data, adhering to the data-ink-ratio principle.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 35, "from": 30, "name": "Voice Of Customer", "slug": "51-voice-of-customer", "bestFor": "Product strategy, customer experience, market research", "matchId": "1ac75a85-4325-498c-8683-a065d9d768af", "evidence": "The document presents insights into trust in government across various demographics.", "position": 2, "objective": "What do citizens think about trust in government?", "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response", "confidence": 0.7, "description": "Let customer quotes and feedback drive the narrative and validate the insight" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }