{
  "docId": "019dd923-5e87-7479-8207-ea93d084e70f",
  "docSlug": "0bdba6d36ae450b6",
  "documentTitle": "ipsos global trustworthiness monitor stability in an unstable world",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 66,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "appendix_methodology",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-ea93d084e70f/10",
  "deckHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-ea93d084e70f#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to plus or minus 3.5 percentage points and of 500 accurate to plus or minus 5.0 percentage points.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-1d6f-77e9-a18d-542b8452132b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.478,
        "x": 0.522,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fb8d929-981d-4a7a-a7b5-5445c8d6bef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.125,
        "w": 0.435,
        "x": 0.031,
        "y": 0.313
      },
      "kind": "paragraph",
      "text": "Where results do not sum to 100 or the difference appears to be plus or minus one point more or less than the actual, this may be due to rounding, multiple responses, or the exclusion of “don’t know” or not stated responses.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11e17b56-a79d-451c-83be-b5eacf70202b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.208,
        "w": 0.435,
        "x": 0.031,
        "y": 0.546
      },
      "kind": "paragraph",
      "text": "The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to plus or minus 3.5 percentage points and of 500 accurate to plus or minus 5.0 percentage points. For more information on the use of credibility intervals, please visit the Ipsos website.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75ffa01c-4e18-4da4-8e88-4320bd393222",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.192,
        "x": 0.031,
        "y": 0.938
      },
      "kind": "paragraph",
      "text": "Ipsos Global Trustworthiness Monitor",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ff667e8-0829-4648-bbd0-6472c605f366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.435,
        "x": 0.031,
        "y": 0.181
      },
      "kind": "paragraph",
      "text": "It has not been adjusted to the population size of each country and is not intended to suggest a total result. The publication of these findings abides by local rules and regulations.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c53004b4-caf6-49d3-a12f-8fb65c19d3b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.023,
        "w": 0.095,
        "x": 0.878,
        "y": 0.033
      },
      "kind": "title",
      "text": "Methodology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe29d1b6-9197-41d6-92ac-9c42cbd48a4e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e5aeb22c-4e89-4ae8-b272-a19ee2e69b44",
      "evidence": "The component mentions 'credibility interval' and 'Ipsos online polls'",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "9b7d7e32-3646-491d-a718-37e2473e1eec",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The document delves deeper into trust trends and drivers across various sectors.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f8a190c2-789f-4347-8c64-f2b0a927e32d",
      "evidence": "The document presents the importance of trust in various sectors and demographics.",
      "position": 0,
      "objective": "Why is trust important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}