{
  "docId": "019dd923-5e87-7479-8207-e1fbe865788f",
  "docSlug": "7c38b35696aba46b",
  "documentTitle": "2022 06 15 Investor Day",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 59,
  "pageCount": 98,
  "prevPage": 58,
  "nextPage": 60,
  "slideType": "market_landscape",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to position Ipsos as the central provider of 'Human Insights' amidst various specialized competitors.",
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "process_diagram"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-e1fbe865788f/59",
  "deckHref": "/decks/019dd923-5e87-7479-8207-e1fbe865788f",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-e1fbe865788f.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-e1fbe865788f#slide-59",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Actionable, Real-time Human Insights",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9ea-99035dc6a98d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.86,
        "x": 0.07,
        "y": 0.22
      },
      "kind": "diagram",
      "text": "Human Insights at the center, surrounded by four quadrants: Citizens, Patients, Consumers (B2C), Professionals (B2B)",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e85f76a-b217-415f-b10f-1dc2b9bf1bef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.82,
        "x": 0.09,
        "y": 0.25
      },
      "kind": "image",
      "text": "Competitor logos: NORC, Westat, IQVIA, ZS, KANTAR, Nielsen, GLG, AlphaSights",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33a3cf72-c13e-4eb5-93a1-55722ecfdee7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.12,
        "x": 0.44,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Human Insights",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04c067ed-e05c-4ef8-843a-df64ca304b76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.44,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Actionable, Real-time",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29cb9c4c-d825-479f-817c-7226e480dc14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "IPSOS TOTAL UNDERSTANDING: A UNIQUE POSITION IN THE US MARKET, AS BOUNDARIES CONTINUE TO BLUR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "286c9d44-0ba1-4476-a1eb-50990bde9dc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "40ef01f1-ed8c-415a-a7eb-8cb80d71208f",
      "evidence": "Central hub (Human Insights) connected to four distinct market segments.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}