{
  "docId": "019dd923-5e87-7479-8207-d6d1ac0c8a73",
  "docSlug": "e99e7dfe94860c9d",
  "documentTitle": "Ipsos SEA Ahead   Shift + Sentiments 20211209",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 26,
  "pageCount": 35,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "kpi_dashboard",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a visual metaphor of a smartphone screen to frame the data points.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "callout_box",
    "screenshot",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-d6d1ac0c8a73/26",
  "deckHref": "/decks/019dd923-5e87-7479-8207-d6d1ac0c8a73",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-d6d1ac0c8a73.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-d6d1ac0c8a73#slide-26",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "64% Joined livestream shopping event to obtain for product knowledge; 42% who have not purchased plan to buy in the future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b428-044c9d8da35e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.8,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6148e5c-03ce-47e5-b985-65c6f2329d9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.48,
        "x": 0.25,
        "y": 0.21
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a35ee21-321a-430d-a166-a9feaf633db2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.26
      },
      "kind": "metric",
      "text": "64%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5277b265-cd9c-4b34-9a1b-e65809af985e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.56
      },
      "kind": "metric",
      "text": "42%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9551214-ee44-42e5-aed4-7ab54a1a842f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer engagement: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b428-0af43b2baf1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.08,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Joined livestream shopping event to obtain for product knowledge",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10ac3bb6-5045-4811-b901-8b66dd7c397d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.08,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "who have not purchased plan to buy in the future",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1184e1d-6abf-4f7e-94b9-47f7dbaaa3e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.036,
        "y": 0.06
      },
      "kind": "title",
      "text": "AND THE SHOW MUST GO ON",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81b86219-c7c8-46a8-aa44-55be15ba7765",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 21,
      "beatId": "f42fdef5-1307-4311-8e9b-8baa26b2c142",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report presents key messages on the expectations of the people of SEA and the growth of livestream selling in Vietnam.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}