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  "documentTitle": "NBI 2023 Press Release Supplemental Deck December 23",
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  "notes": "The slide defines the six pillars of the NBI: Exports, Governance, Culture, People, Tourism, and Immigration & Investment.",
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      "text": "Conducted annually with Ipsos beginning in Spring 2008, the Anholt-Ipsos Nation Brands Index measures the image of 60 nations*. In 2023, approximately 60,000 adults ages 18 and up are interviewed in 20 core panel countries.",
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