{
  "docId": "019dd923-5e87-7479-8207-c6eec2e65383",
  "docSlug": "45fdf9db9cd33ee2",
  "documentTitle": "NBI 2023 Press Release Supplemental Deck December 23",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 31,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "data_table",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 15,
  "notes": "The table uses flags to represent countries and includes a legend for attribute categories.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "comparison_table",
    "bar_chart_horizontal",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-c6eec2e65383/22",
  "deckHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.28,
        "x": 0.38,
        "y": 0.965
      },
      "kind": "disclaimer",
      "text": "**New attributes are not included in NBI Index calculations.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "282ffd2f-06d8-4b88-99f4-a4dc8ae7a0b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.335,
        "x": 0.355,
        "y": 0.815
      },
      "kind": "legend",
      "text": "Legend for attribute categories: Exports, Governance, Culture, People, Tourism, Immigration/Investment.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "324d4a7b-d467-47df-bd1c-c66390db64c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Importance: 12%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-1d71-73a0-95a9-a46eaa61ef5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.58,
        "x": 0.21,
        "y": 0.25
      },
      "kind": "table",
      "text": "Table showing top 3 nations for Natural Beauty, Work & Live, Close Friend, Safe, and Vibrant City Life.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3de0c369-1c26-4134-a4d4-88035107d5de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.04,
        "y": 0.12
      },
      "kind": "title",
      "text": "Australia, Canada, Switzerland, and the U.S. lead the rankings on the drivers of desire to visit nations.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a2e39a7-1e51-436b-86b1-7907e8052ace",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Global Desire to Visit Drivers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d794d4d9-173c-4af0-b05c-9ccf2155a366",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "9b32ca2e-d0f1-4fb4-910a-1853b4e39a93",
      "evidence": "Table showing top 3 nations for Natural Beauty, Work & Live, Close Friend, Safe, and Vibrant City Life",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 15,
      "beatId": "8f3f6dfe-8976-4885-9d7a-253eba8e9327",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck provides various data tables and industry trends to support the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2f46ed39-e423-44bb-90f5-2c4fd6c97ef8",
      "evidence": "The deck uses the golden circle framework to structure the findings and analysis.",
      "position": 0,
      "objective": "What are the key drivers of nation brand reputation?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}