{
  "docId": "019dd923-5e87-7479-8207-c6eec2e65383",
  "docSlug": "45fdf9db9cd33ee2",
  "documentTitle": "NBI 2023 Press Release Supplemental Deck December 23",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 31,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-c6eec2e65383/15",
  "deckHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.47,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Anholt-Ipsos Nation Brands Index SM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31bf34e2-855d-4790-9fb5-b46b56ebc48e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.12,
        "x": 0.19,
        "y": 0.2
      },
      "kind": "title",
      "text": "C",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cdc5df0-df8c-43a9-8fce-c04b70aaef2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.47,
        "y": 0.195
      },
      "kind": "title",
      "text": "New NBI Common Interest Questions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bf39376-a0f8-4b87-8312-fad96df3c37a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 15,
      "beatId": "8f3f6dfe-8976-4885-9d7a-253eba8e9327",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck provides various data tables and industry trends to support the findings.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2f46ed39-e423-44bb-90f5-2c4fd6c97ef8",
      "evidence": "The deck uses the golden circle framework to structure the findings and analysis.",
      "position": 0,
      "objective": "What are the key drivers of nation brand reputation?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}