{
  "docId": "019dd923-5e87-7479-8207-c6eec2e65383",
  "docSlug": "45fdf9db9cd33ee2",
  "documentTitle": "NBI 2023 Press Release Supplemental Deck December 23",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
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  "orientation": "landscape",
  "aspectRatio": 1.778,
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  "density": "balanced",
  "nDataPoints": 120,
  "notes": "The table is organized into 6 columns of 10 rows each, displaying rank changes for 60 countries.",
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  "slideHref": "/slides/019dd923-5e87-7479-8207-c6eec2e65383/10",
  "deckHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-c6eec2e65383#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Nation Brand Index Rank",
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      "subkind": "primary",
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      "kind": "paragraph",
      "text": "The NBI nations' ranks between 2022 and 2023 are as follows:",
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      "text": "A 6-column table listing 2022 rank, 2023 rank, and nation name for 60 countries.",
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      "kind": "title",
      "text": "NBI 2023 Nation Rankings",
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  "loops": [
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      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2f46ed39-e423-44bb-90f5-2c4fd6c97ef8",
      "evidence": "The deck uses the golden circle framework to structure the findings and analysis.",
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      "objective": "What are the key drivers of nation brand reputation?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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