{ "docId": "019dd923-5e87-7479-8207-c23bef80ecbb", "docSlug": "fd8e31c27a03f322", "documentTitle": "ipsos pride report 2025", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 5, "pageCount": 52, "prevPage": 4, "nextPage": 6, "slideType": "key_takeaways", "function": "summarize", "density": "overcrowded", "nDataPoints": 16, "notes": "The slide uses a grid of icons to present six distinct research findings.", "elementsJson": [ "headline_text", "icon_grid", "paragraph" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8207-c23bef80ecbb/5", "deckHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb", "deckJsonHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb#slide-5", "components": [ { "bbox": null, "kind": "callout", "text": "Support for companies/brands actively promoting equality for LGBT people is down, falling five percentage points to 44% in 2024, then three more points to 41% in 2025.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-2300-70cc-b42f-cf247b48474b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.68, "x": 0.036, "y": 0.845 }, "kind": "disclaimer", "text": "*Change for 23-country average is based on the countries which were in all waves of the global Pride polls. **Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "755b065d-2221-4d2b-a21f-55dcf4083c4d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.68, "y": 0.53 }, "kind": "list", "text": "Support for transgender athletes down 10 points to 22% since 2021. Only 22% are in favor of trans athletes competing based on the gender they identify with, down from 27% in 2024 and 32% in 2021.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "55b68f63-400f-456c-bbd6-051d4e6f3d46", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.036, "y": 0.208 }, "kind": "list", "text": "Support for brands promoting LGBT rights not as strong as it was. Support for companies/brands actively promoting equality for LGBT people is down. 49% in favor in 2021, falling to 44% in 2024, then to 41% in 2025. Opposition has risen to 23% in 2025 from 16% in 2021.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "86a5fba9-f605-481e-951f-dfd1d07c79be", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.36, "y": 0.208 }, "kind": "list", "text": "No overwhelming appetite for LGBT+ initiatives at work. Just under two in five (38%) are in favor of employers having programs/policies that support/celebrate LGBT+ employees, while 24% oppose this. 39% are neutral.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "888c4db8-27e7-48a4-95bb-913b35721991", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.68, "y": 0.208 }, "kind": "list", "text": "Gen Z women continuing to lean liberal. Younger females are the cohort most in support of a range of LGBT+ protections, rights and visibility. 49% of Gen Z women support having more LGBT characters on TV, versus less than one-quarter of older men.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a11728d5-ecc1-4d04-ac19-6abf149da21d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.036, "y": 0.53 }, "kind": "list", "text": "Gen Z men continuing to diverge from Gen Z women. Younger males are still diverging from their female peers. 59% of Gen Z women support LGBT people being open about their sexual orientation/gender identity, Gen Z men's support is 38%.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b2ba8e19-de5a-49ea-b5b0-560b7ee90862", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.3, "w": 0.28, "x": 0.36, "y": 0.53 }, "kind": "list", "text": "Support for same-sex unions, families. Support for same-sex marriage/recognition has softened to 69% in 2025, compared to 74% in 2021. Support for same-sex couples having the same rights to adopt children is down to 59% in 2025, from 64% in 2021.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f37701c5-f6a9-4b82-a8d0-60f1d7021d4b", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Public support percentage: 41%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-2300-70cc-b42f-d11ac10fece7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.051, "w": 0.196, "x": 0.036, "y": 0.105 }, "kind": "title", "text": "Key findings", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b2aa51c0-5d14-46cb-9b6d-dec3ce4883a8", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }