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  "documentTitle": "ipsos pride report 2025",
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  "notes": "The slide tracks six distinct social statements over four time points, showing a general downward trend in agreement across most categories.",
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      "text": "Support for some LGBT+ issues has stayed relatively steady, but has dropped for others, since 2021 across the G7.",
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      "text": "Companies and brands actively promoting equality for LGBT people; More LGBT characters on TV, in films and in advertising; Same-sex couples should be allowed to marry legally; Same-sex couples should have the same rights to adopt children as heterosexual couples do; Transgender people should be protected from discrimination in employment, housing, and access to businesses such as restaurants and stores; Transgender people should be allowed to use single-sex facilities (e.g., public restrooms) that correspond to the gender they identify with; Government-issued documents such as passports should include an option other than \"male\" and \"female\" for people who do not identify as either",
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      "text": "Public agreement percentage: 72%",
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      "text": "Support for some LGBT+ issues has stayed relatively steady, but has dropped for others, since 2021 across the G7. The proportion in favor, on average across all seven countries... for same-sex marriage (66%, -3pp since 2021) and same-sex couples adopting kids (60%, -2pp) is still pretty strong. The mixing of business and identity issues has slipped. Almost half (49%) supported companies/brands actively promoting equality for LGBT people in 2021, that's now down to 42%. And now just 29% want more LGBT characters on TV, in films and in advertising, down from 36% in 2021. While most (72%) still think transgender people should be protected from discrimination, the devil's in the details. Those in favor of trans people using the facility in line with their gender identify, for example, fell to 44% from 50% in 2021.",
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      "text": "Below is a list of statements. For each, please indicate whether you strongly disagree, somewhat disagree, somewhat agree, or strongly agree.",
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      "text": "Base: 7,007 adults aged 18-74 in Canada and the United States, and 16-74 in all other countries, polled between April 25 - May 9, 2025.",
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