{ "docId": "019dd923-5e87-7479-8207-c23bef80ecbb", "docSlug": "fd8e31c27a03f322", "documentTitle": "ipsos pride report 2025", "authorId": "IPSOS", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 2, "pageCount": 52, "prevPage": 1, "nextPage": 3, "slideType": "executive_summary", "function": "front_matter", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "paragraph", "headshot" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5e87-7479-8207-c23bef80ecbb/2", "deckHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb", "deckJsonHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb.json", "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-c23bef80ecbb#slide-2", "components": [ { "bbox": { "h": 0.21, "w": 0.14, "x": 0.75, "y": 0.263 }, "kind": "image", "text": null, "attrs": null, "subkind": "headshot", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ead35ed1-f699-4375-bdf8-c40b96bd3097", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.23, "x": 0.271, "y": 0.368 }, "kind": "paragraph", "text": "And we see a softening in support for brands actively promoting LGBT+ rights, alongside a distinct lack of consensus on a range of issues, from whether there should be more LGBT+ people on our screens through to trans rights when it comes to passports or restrooms.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "42f8bc44-b4ce-4a8d-ba2c-09e507697669", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.23, "x": 0.747, "y": 0.62 }, "kind": "paragraph", "text": "Keep in touch with the latest international public opinion poll findings from Ipsos at our dedicated web page.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5cc69ad6-9146-4486-b865-13aa82602788", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.23, "x": 0.036, "y": 0.62 }, "kind": "paragraph", "text": "While it may seem like there has been a large “wokelash” against all things LGBT+ in the intervening years, the reality is more nuanced. Majorities in all countries support legal measures to protect lesbian, gay, bisexual and transgender people from discrimination. Support for same-sex couples marrying and adopting children remains strong, although is not as high as it was.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "93e21561-1376-460f-9cc8-10866c88cdde", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.23, "x": 0.036, "y": 0.268 }, "kind": "paragraph", "text": "Welcome to the 2025 edition of the Ipsos LGBT+ Pride Report. This 26-country study is designed to provide a resource for all those looking to better understand public opinion today. We highlight areas of agreement, and those where views diverge.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b20a3e21-3e7a-4c18-8e5e-d8242d5ea816", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.23, "x": 0.271, "y": 0.568 }, "kind": "paragraph", "text": "This year’s research includes a new question covering the workplace environment. It finds more support than opposition for employers actively taking steps to promote/celebrate LGBT+ employees, but no consensus. Our report sets out the key findings we pulled out of this year’s survey and identifies a series of questions that brands, governments and societies at large will need to think about.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c00ce4aa-850e-4b4b-869f-cf8a17d4118d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.08, "x": 0.747, "y": 0.545 }, "kind": "paragraph", "text": "Ben Page\nIpsos CEO", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d8b63a14-ff4e-4ff7-899a-cc338098d86d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.23, "x": 0.506, "y": 0.338 }, "kind": "paragraph", "text": "As ever, context is key. Our attitudes may be shaped by the culture and climate of the country we live in. With this in mind, the second section of our report provides detailed breakdowns by individual countries. We also chart how attitudes have changed in recent years, and take a look at how opinions break down by gender and generation. We hope it provides a useful resource, and look forward to discussing the findings and their implications with you.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "db9066ee-3661-41f9-ac5c-b87420803672", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.23, "x": 0.036, "y": 0.493 }, "kind": "paragraph", "text": "The first report in our series came out in 2021, which means we are now able to start to track how attitudes are changing over time.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ef1a7479-ea0a-4954-aad7-6123ef471e63", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.16, "x": 0.036, "y": 0.105 }, "kind": "title", "text": "Foreword", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7ef7c861-51c5-4d48-962c-ffcda4393529", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }