{
  "docId": "019dd923-5e87-7479-8207-bcf17623dcfd",
  "docSlug": "93e8e62777c7c100",
  "documentTitle": "Ipsos Populism Final February 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 51,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "The chart uses color-coded lines to represent different countries and the global average.",
  "elementsJson": [
    "line_chart",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-bcf17623dcfd/14",
  "deckHref": "/decks/019dd923-5e87-7479-8207-bcf17623dcfd",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-bcf17623dcfd.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-bcf17623dcfd#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.25,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Line chart showing trends for Mexico, South Africa, United States, Great Britain, and 28-country average.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53c58359-ca0e-4fd8-9dd9-74d1b9c8c5f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.02,
        "y": 0.68
      },
      "kind": "disclaimer",
      "text": "Base: 20,630 online adults under age 75 across 28 countries, interviewed November 22-December 6, 2023. The \"28-country average\" reflects the average result for all the countries and markets where the survey was conducted.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e9b90aa-4878-471f-bee2-db3cb68e480a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percent who agree: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9f5-663be7cb4d24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "28-country average: 57% agree",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2c26f8b-f154-40d8-bf2b-7aa5e1f47702",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.02,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "14",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85f3fce6-d475-4d5e-901b-9efdd2c296f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "Percent who agree that \"[Country's] society is broken\" over time",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3662bff-9742-4d13-8361-e86ded51b807",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 47,
      "from": 13,
      "beatId": "e71e15f3-6a3c-4662-8b36-e7ca4577166b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Data and Insights",
      "beatSlug": "evidence",
      "evidence": "The deck provides extensive data and analysis on populist trends.",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 47,
      "from": 13,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "79f25d01-84d8-47fa-afdf-f5acfc0cca33",
      "evidence": "The deck provides extensive data on public opinions and sentiments.",
      "position": 1,
      "objective": "Presenting the voice of the customer through data and insights",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}