{
  "docId": "019dd923-5e87-7479-8207-b6fc1f489591",
  "docSlug": "77e175d9a4a605fa",
  "documentTitle": "ipsos the perils of perception 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 39,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "appendix_methodology",
  "function": "appendix",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-b6fc1f489591/37",
  "deckHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.035,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "© Ipsos Perils of Perception 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c5045ae-2293-4942-955e-26ef65966709",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.75,
        "x": 0.25,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a7a6a8f-d5d8-4142-8b81-499338feb7cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.05,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9b5f862-c8f6-4e15-bbad-1124b6781165",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.296,
        "x": 0.035,
        "y": 0.208
      },
      "kind": "title",
      "text": "Methodology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22179aa5-97c6-42e8-ada3-1188b47e7c7c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 39,
      "from": 37,
      "beatId": "8350d485-ebec-4184-a600-5e956e5701bd",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Methodology",
      "beatSlug": null,
      "evidence": "The document provides an appendix on methodology.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}