{
  "docId": "019dd923-5e87-7479-8207-b6fc1f489591",
  "docSlug": "77e175d9a4a605fa",
  "documentTitle": "ipsos the perils of perception 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 39,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 60,
  "notes": "The chart displays 'Agree' percentages as dark purple bars, with 'Disagree' percentages listed on the right.",
  "elementsJson": [
    "bar_chart_horizontal",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-b6fc1f489591/25",
  "deckHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "To determine if a fact is scientifically true or false, I trust my own experience and personal research more than scientists' explanations.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fc6-0c7b73abb8ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.68,
        "x": 0.27,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Global survey results by country",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1675cf9f-3cc9-4f3d-ab48-a273e47ffbe8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Agreement with statement: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fc6-1054aca35de3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "To determine if a fact is scientifically true or false, I trust my own experience and personal research more than scientists' explanations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bac3c4ab-769d-487a-97a8-703558983078",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "source-note",
      "text": "Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October 2024. Source: Ipsos Global Advisor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65f826d6-1294-4a63-8c53-e6f0137f6578",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Personally, do you agree with the following statement?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ab4545c-9dda-482a-a9f6-4aec29581db6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 34,
      "from": 25,
      "beatId": "b85c036a-53fa-4838-9bda-88d7d3751351",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Key Takeaways",
      "beatSlug": null,
      "evidence": "The document presents key takeaways and findings from the survey.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 34,
      "from": 25,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "02faabe6-c031-42b3-bde7-6a4c510da477",
      "evidence": "The document implies that not understanding the perils of perception can have significant costs.",
      "position": 1,
      "objective": "What are the implications of not understanding the perils of perception?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}