{
  "docId": "019dd923-5e87-7479-8207-b6fc1f489591",
  "docSlug": "77e175d9a4a605fa",
  "documentTitle": "ipsos the perils of perception 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 39,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "The chart uses a 45-degree line to distinguish between countries where the public underestimates vs. overestimates wealth concentration.",
  "elementsJson": [
    "scatter_plot",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-b6fc1f489591/15",
  "deckHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Most countries fall into the 'Overestimates' region, indicating a widespread public perception that wealth is more concentrated than it actually is.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fc4-8868d43cdc3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.7,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Scatter plot of actual vs. perceived wealth share",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a77b69f6-4119-4176-8808-d5f96b64e1bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.72
      },
      "kind": "disclaimer",
      "text": "Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October 2024. Source: Ipsos Global Advisor, World Inequality Database",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bee1d751-820d-49db-b63f-14d6b1ca55cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.34,
        "y": 0.415
      },
      "kind": "legend",
      "text": "Underestimates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9836f19a-ec24-42bf-b623-fea72a86574d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.85,
        "y": 0.74
      },
      "kind": "legend",
      "text": "Overestimates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad406e49-ed4c-41e5-b50d-a5e66870872e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Wealth concentration",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fc-75bd-8fc4-8ea96d7136de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "What percentage of your country's total household wealth do you think is owned by the top 1% of richest households?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "192d0173-9d9a-491b-9f5c-6f26dfbcee42",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "ff8a5624-23a5-445b-bc82-fd0135b5bfb9",
      "evidence": "chart/scatter: Scatter plot of actual vs. perceived wealth share",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "perception-gap-analysis",
      "slug": null,
      "matchId": "df3fe2c5-693b-4c23-ba1a-25c5e7f9c67b",
      "evidence": "Comparison of actual data vs public perception",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 24,
      "from": 10,
      "beatId": "bf07cf29-a828-4bd1-a44a-895d26cd571e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The document provides evidence and data to support its claims.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 10,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "da7b2608-f392-4bd6-944a-93129c63a1d2",
      "evidence": "The document presents a series of aha moments, highlighting key findings and insights from the survey.",
      "position": 0,
      "objective": "What are the key findings of the survey?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.8,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}