{
  "docId": "019dd923-5e87-7479-8207-b6fc1f489591",
  "docSlug": "77e175d9a4a605fa",
  "documentTitle": "ipsos the perils of perception 2024",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 39,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-b6fc1f489591/12",
  "deckHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-b6fc1f489591#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.07,
        "w": 0.05,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": "Ipsos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b15a9e4c-72b1-4ee4-baff-ec3ef44b97c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "A 30-Country Ipsos Global Advisor Survey",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2eb4d53a-ddfa-43a2-b1b1-fd6ff13a9112",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "October 2024",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3d92efa-16b1-49fd-94bf-d1205042ace8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "PERILS OF PERCEPTION 2024",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6e1e2a0-8417-4053-b661-dfe3dacd1018",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "dfaab9b5-1f3f-42d1-8515-04d6f03a9e2b",
      "evidence": "PERILS OF PERCEPTION 2024",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 10,
      "beatId": "bf07cf29-a828-4bd1-a44a-895d26cd571e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The document provides evidence and data to support its claims.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 10,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "da7b2608-f392-4bd6-944a-93129c63a1d2",
      "evidence": "The document presents a series of aha moments, highlighting key findings and insights from the survey.",
      "position": 0,
      "objective": "What are the key findings of the survey?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.8,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}