{
  "docId": "019dd923-5e87-7479-8207-b1350e10a50f",
  "docSlug": "dae1626bdee82ff0",
  "documentTitle": "Halifax   2024   FINAL 3",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 81,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 60,
  "notes": "Data source: Ipsos World Affairs. Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October, 2024.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-b1350e10a50f/30",
  "deckHref": "/decks/019dd923-5e87-7479-8207-b1350e10a50f",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-b1350e10a50f.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-b1350e10a50f#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.7,
        "x": 0.27,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Confidence levels by country",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "111adb8e-5c17-4111-88b2-2227f53dbfa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Confidence level: 44%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2300-70cc-b421-0e25410d891a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Q: If a nuclear, biological or chemical attack took place somewhere in the world in the next twelve months, how confident are you that the appropriate levels of security and protection could be provided by your government or its agencies could respond effectively?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a943a153-c133-402b-a5a4-7dcb63328e67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October, 2024.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca209332-a75f-4191-a444-60bc84c5c6af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Confidence in Government Response: Nuclear, Biological or Chemical Attack",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "887b5dc4-4ff4-44ac-bae3-eac92f25b8e8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 21,
      "beatId": "47d65139-ce6e-4cd5-8aeb-bad7aa6f629e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck provides data on confidence in government responses to various threats.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 21,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "cb31139b-cf9a-4a28-b5d0-01c447bf7daa",
      "evidence": "The deck presents data on confidence in government responses to various threats.",
      "position": 1,
      "objective": "Why should we be concerned about government responses to threats?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}