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  "documentTitle": "global advisor earth day perils of perception environment gb",
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  "notes": "The slide highlights a common misconception where people prioritize local food over vegetarianism for emissions reduction. Great Britain is highlighted.",
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      "kind": "callout",
      "text": "In GB, 3 in 5 respondents (62%) perceived a locally produced diet to have lower emissions – 5 points higher than the Global Market Average (57%)",
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      "text": "Comparison of perception of 'Locally produced' vs 'Vegetarian' diet impact by country",
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      "text": "Percentage of respondents: 62%",
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      "text": "Eating a diet that is mostly locally produced, including locally produced meat and dairy products? Eating a vegetarian diet, even if some of the fruit and vegetables have been imported from other countries?",
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      "kind": "source-note",
      "text": "Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021",
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      "kind": "title",
      "text": "And which of these two actions do you think would most reduce an individual's greenhouse gas emissions:",
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