{
  "docId": "019dd923-5e87-7479-8207-a923ef2761a1",
  "docSlug": "8c9f1bf3e210ad4d",
  "documentTitle": "global advisor earth day perils of perception environment gb",
  "authorId": "IPSOS",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 30,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The chart compares perceived effectiveness (percentages) against the 'True rank' of climate impact reduction actions.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-a923ef2761a1/11",
  "deckHref": "/decks/019dd923-5e87-7479-8207-a923ef2761a1",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-a923ef2761a1.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-a923ef2761a1#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Britons were generally more accurate in selecting actions in the top ways to reduce our climate impact.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9f1-cabd8c0a7a00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.305,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Comparison of Global Market Average vs GB perception of climate actions",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efe7d7df-41ef-44a7-a680-b0a7e0022a42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public perception percentage: 61%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-22fd-7168-b9f1-ccd10618463f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.035,
        "y": 0.47
      },
      "kind": "paragraph",
      "text": "Britons were generally more accurate in selecting actions in the top ways to reduce our climate impact. However, 3 in 5 believed less packaging (61%) was in the top thirty, with half believing buying less (50%) was highly ranked.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f16af8f-7f38-431e-bedf-8c7037e5681b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.035,
        "y": 0.135
      },
      "kind": "paragraph",
      "text": "Which of the following actions do you think appear in the top 30 ways of reducing our personal climate change impact? Please select up to five.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f04b38f9-5f70-4003-a20e-8a3716a22ddc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.305,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Base: Global Market Average 21,011 online adults aged 16-74 across 30 markets; GB 1,000 online adults aged 16-74. Fieldwork dates 19 Feb – 5 Mar 2021. Source: Ivanova et al., 2020.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "476881b0-f382-433b-b8aa-b7008dfafed4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.305,
        "y": 0.09
      },
      "kind": "title",
      "text": "Global Market Average vs GB",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "377850c5-0e15-44f4-a14a-e2ab62422249",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "2750da08-8c6e-4bd7-b5b0-264af22e4eee",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The document presents data to agitate the problem, showing the differences between perceived and actual impact.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}