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  "documentTitle": "KPMG 2020 CEO Outlook: COVID-19 Special Edition",
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  "notes": "The chart compares 8 categories of organizational focus between Global and Saudi Arabia-based CEOs.",
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      "text": "As you look to embed purpose in the fabric of your organization which one of the following areas are you going to prioritize over the next 3 years to instill a purpose driven approach",
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      "text": "This increasingly personal and emotional connection to purpose during the pandemic reflects that CEOs face similar health and family challenges as their communities. In fact, well over a third of surveyed global CEOs (39%) have had their health, or the health of one of their family, affected by Covid-19. This personal impact translated into action: 70% of CEOs now feel a stronger connection to their purpose since the onset of the pandemic. A strong empathetic response by CEOs to the pandemic is rooted in both a sense of responsibility and a belief that it will positively impact growth. Indeed, in a survey of Saudi Arabia-based CEOs, 70% believe their organization's growth will significantly depend on how well they prioritize ethical decision-making. CEOs are clearly determined to make not only the best-informed decisions, but also the most authentic ones. Among global CEOs who were personally affected by the health implications of the crisis, only 4 percent made no change to their approach to the pandemic. In all, 55 percent changed their strategic response, either completely or to some degree. Another 40 percent, while not changing their strategy, did pay more attention to the human aspect of the pandemic.",
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