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  "documentTitle": "Digital Revolution Awards",
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  "notes": "The slide uses a red-tinted background overlay on images representing cars, real estate, and medicine to illustrate the 'difficult' categories.",
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      "text": "Percentage of consumers unwilling to purchase online: 50%",
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      "text": "Source: Survey on Oct 23, 1k respondents",
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      "text": "“Among the following types of products and services, which ones would you NOT purchase online?” (multiple answer)",
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      "text": "...But they still struggle to buy products as cars or mortgages online, and prefer the “human-touch”",
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