{
  "docId": "019dd923-5e87-7479-8207-9f9581f7bc57",
  "docSlug": "f35672098bfcb228",
  "documentTitle": "Digital Revolution Awards",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 36,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a three-step process (Identify, Anticipate, Learn) to describe the company's value proposition.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-9f9581f7bc57/21",
  "deckHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-9f9581f7bc57#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Now, we are combining the data of the Nextatlas engine with generative-AI technology to automatically generate trend reports and insights across a wide range of industries and markets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0490-77fe-9d41-31a4034562aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "list",
      "text": "IDENTIFY: Niches of early adopters in different markets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19d02993-40a2-4000-b4f1-f53768fa9e4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "list",
      "text": "LEARN: The next successful brands and products",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24ec4c1b-ea80-4154-82cd-9bf777c6a5d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.35,
        "y": 0.65
      },
      "kind": "list",
      "text": "ANTICIPATE: Future targets' behaviours, interests and expectations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c24ccc33-69df-4007-a57d-a76c31852d9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Since 2012, Nextatlas has been a leader in the global market of digitally-empowered marketing intelligence and trend anticipation services by developing the world's first independent data-driven trend forecasting platform. Throughout this years, we anticipated many of the innovations and possibilities that AI is now offering to brands, researchers, and consumers. Now, we are combining the data of the Nextatlas engine with generative-AI technology to automatically generate trend reports and insights across a wide range of industries and markets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de51bce5-3e0d-42dd-a227-8194ff1e4e62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Anticipating Consumers Generating Future",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ad07fb2-7682-4f1e-950b-661826895f9f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8120-62119c1d0c90",
      "evidence": "Specifics: 'Nextatlas engine + generative-AI', 'trend reports across industries'.",
      "confidence": 60
    },
    {
      "name": "Dual Coding Theory",
      "slug": "dual-coding-theory",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8120-5e9dbfe086ae",
      "evidence": "Combined explanatory text + product UI imagery.",
      "confidence": 60
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "62c01264-be5c-41a8-807d-1e5decef5e66",
      "evidence": "type: executive_summary",
      "confidence": 0.9
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "5b5649a4-ec6c-415c-8731-b07d954af617",
      "evidence": "list/bullet: ANTICIPATE: Future targets' behaviours, interests and expectations",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 35,
      "from": 19,
      "beatId": "019dd95a-0702-74a3-87e6-7dab255b1f0e",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "NextAtlas trend forecasting via B2C Elements of Value.",
      "position": 2,
      "confidence": 65,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 35,
      "from": 19,
      "beatId": "019dd95a-0702-74a3-87e6-8e805081e124",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Climax",
      "beatSlug": "mountain-climax",
      "evidence": "Big NextAtlas reveal + B2C Elements of Value pyramid trends.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 19,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "019dd95a-088c-724c-b311-e2d99b153b63",
      "evidence": "p.19 vision divider, p.20 'leveraging early adopters' (why), p.21 method (how), p.22 framework setup (what).",
      "position": 6,
      "objective": "Establish the why/how/what of NextAtlas trend forecasting",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 60,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}