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  "documentTitle": "Digital Revolution Awards",
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      "text": "Engaging with customers is a difficult struggle",
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      "text": "Value generated in 3 years by new trends: METAVERSE ADV +100-150M€, VOICE ADV +450-500M€",
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      "text": "Increasing communication investments, yet companies struggle to engage customers meaningfully. Harnessing data with the right technologies and adopting a testing approach as a primary solution to enhance performance.",
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      "text": "Source: Bain analysis on IDC DAMM 2022, S&P Global Market Intelligence, Statista, Similar Web, firms social media accounts, NetBaselT; Industries analysed: travel, fashion, financial services, insurance, energy, consumer goods products, retail, healthcare, telecommunications",
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      "text": "KEY AVERAGE KPIS ACROSS INDUSTRIES: ENGAGEMENT RATE 0,3-0,5%, NET SENTIMENT ~2%",
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      "kind": "title",
      "text": "Amplifying Advertising Investment The Art of Forging Lasting Connections",
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