{
  "docId": "019dd923-5e87-7479-8207-9871de845f52",
  "docSlug": "6e797928f9997e0d",
  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 9,
  "pageCount": 65,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "regional_insights",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "Slide contains a map of SEA countries with population labels and a line chart comparing regional GDP growth to global growth.",
  "elementsJson": [
    "map",
    "line_chart",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-9871de845f52/9",
  "deckHref": "/decks/019dd923-5e87-7479-8207-9871de845f52",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-9871de845f52.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-9871de845f52#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Economic growth in the region has averaged 5% a year in the last five years and has exceeded the global growth average by approximately 2 percentage points over the past decade.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac72-27cf5a3942b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.25,
        "y": 0.63
      },
      "kind": "chart",
      "text": "Annual GDP growth (%) chart comparing SEA to World",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "007689ca-f3b5-430c-90cc-377966d232af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.7,
        "x": 0.15,
        "y": 0.16
      },
      "kind": "image",
      "text": "Map of Southeast Asia highlighting 6 countries",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5553b39d-8ae1-4309-b7f9-6beb5392b0d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Annual GDP growth: 5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac72-28bb6d9d7044",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.49
      },
      "kind": "paragraph",
      "text": "Economic growth in the region has averaged 5% a year in the last five years¹ and has exceeded the global growth average by approximately 2 percentage points over the past decade. This is indicative of a stable and rapidly developing region that is on its way to becoming a major economic powerhouse. By 2030, Southeast Asia is expected to become the world's fourth largest economic bloc.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31020aa3-6361-4075-a71c-dd34270502f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.82,
        "x": 0.09,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "Home to some 570 million people, Southeast Asia's largest economies comprising Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore are among the fastest growing markets in the world.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f154f3f3-8a37-48e5-b8cd-e159e3bc70e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.05,
        "x": 0.09,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "¹World Bank",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae9052bf-e183-4828-abef-880c62b5a1d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Anchoring Bias",
      "slug": "anchoring-bias",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-187e-714f-9b90-9c194e56b9ac",
      "evidence": "Anchors region with 570M people, 5% growth",
      "confidence": 65
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b90-99e7ef385b27",
      "evidence": "Callout '5% growth, 2pp above global' states insight",
      "confidence": 78
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 4,
      "beatId": "019dd95a-07a6-74c7-9027-2df4393b276c",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": "onion-surface-observation",
      "evidence": "Exec summary + $100B GMV reveal slide",
      "position": 1,
      "confidence": 78,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 12,
      "from": 7,
      "beatId": "019dd95a-07a6-74c7-9027-4124d54dea48",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "Mobile internet baseline today",
      "position": 1,
      "confidence": 62,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 7,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-08f7-737a-a002-1c9acab7e3c6",
      "evidence": "Multiple stats (570M people, 360M users, demographics, use cases) compound into transformation thesis.",
      "position": 1,
      "objective": "Build case that mobile is transforming SEA via stacked evidence",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}