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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
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      "text": "With increased Consumer Trust, steady investor confidence and critical enablers like Internet Access, Logistics and Payments being addressed, different pieces of the puzzle are falling into place.",
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      "text": "The rise of Logistics startups like J&T and Ninja Van is another example of how a challenge can be turned into an opportunity. In line with rising e-Commerce demands, these companies have built processes primed for delivering millions of parcels. They rely on technology to do this well by optimizing their fleets and delivery schedules. This, in turn, has allowed them to compete effectively against the established players.",
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      "text": "Consumer adoption and usage of Digital Payments, as discussed earlier in this report, have reached the inflection point. At the same time, merchant acceptance of these services is on the rise, both online and offline. A positive flywheel has finally started to spin across Southeast Asia. It is oiling the Internet economy, easing choke points in checkout processes and cutting costs in cash management and returns.",
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      "text": "Now with nationwide deliveries as the norm, companies are racing ahead to offer next-day and same-day deliveries. Faster and more efficient deliveries translate to more satisfied customers. It is also an opportunity to transform the way consumers buy certain product types, such as groceries, and unlock more avenues for growth.",
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      "text": "The good news is that the Internet economy is maturing to a point where seasoned founders and early employees from the first wave of startups are emerging to lead new ventures and pass on their experience. Southeast Asians who moved abroad to study and start their careers are also responding to the call, with more heading home to join or found startups. This “reverse diaspora” — one that was unheard of only a few years ago — is yet another show of confidence in the future of Southeast Asia’s Internet economy.",
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      "text": "With increased Consumer Trust, steady investor confidence and critical enablers like Internet Access, Logistics and Payments being addressed, different pieces of the puzzle are falling into place. While the journey to the first $100 billion may have been full of surprises, the best days of Southeast Asia’s Internet economy are clearly ahead.",
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      "text": "One example is Internet Access. A few years ago, a major complaint among users in the region was that mobile connectivity was slow, expensive and poorly distributed. Today, access has improved even outside the big cities, and prices have dropped significantly as mobile speeds caught up. The launch of mobile virtual network operators (MVNOs) has played a big part in changing the landscape, stirring competition and driving down the prices of prepaid services. Telco companies have teamed up to boost usage of these services, bundling Music and Video Streaming apps in zero-rated mobile plans. Tech companies have also launched apps that are optimized for lower data consumption and can work offline or with patchy connectivity. This makes it easier for users to enjoy the services without burning through their data quotas.",
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      "text": "That said, the lack of readily available Talent remains an unresolved challenge for the ecosystem. Southeast Asian Internet economy companies have launched upskilling programs to “fill the gap” in digital skills amid tight labor markets. They have also hired senior professionals from the likes of banks, retailers and global technology companies to manage new business units and increasingly complex organizations.",
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