{
  "docId": "019dd923-5e87-7479-8207-9871de845f52",
  "docSlug": "6e797928f9997e0d",
  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 60,
  "pageCount": 65,
  "prevPage": 59,
  "nextPage": 61,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a circular progress indicator visual to categorize the status of six challenges (Funding, Consumer Trust, Talent, Internet Access, Logistics, Payments).",
  "elementsJson": [
    "paragraph",
    "icon_grid",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-9871de845f52/60",
  "deckHref": "/decks/019dd923-5e87-7479-8207-9871de845f52",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-9871de845f52.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-9871de845f52#slide-60",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Three other challenges — Internet Access, Logistics and Payments — have turned into business opportunities for companies ready to tackle them.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac77-9f81f478dabc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.2,
        "y": 0.19
      },
      "kind": "image",
      "text": "Six circular icons representing challenges with progress indicators",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c25233ea-84cb-4157-962b-aeebbab230a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.26,
        "x": 0.37,
        "y": 0.42
      },
      "kind": "legend",
      "text": "Significant progress vs Limited progress",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08bb856c-b1c3-49a0-a301-c7f7718b1779",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.82,
        "x": 0.09,
        "y": 0.79
      },
      "kind": "paragraph",
      "text": "Three other challenges — Internet Access, Logistics and Payments — have turned into business opportunities for companies ready to tackle them. This points to the entrepreneurialism of the Southeast Asian Internet economy: when problems arise, companies find solutions to address them, generating new revenue sources.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22d268cd-f94d-45ee-966a-aa0435769b2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.82,
        "x": 0.09,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "But most consumers remain unconvinced by other nascent online sectors, such as Education and Healthcare, which have yet to reach an inflection point. Startups from these sectors are hard at work on strategies to win consumers' confidence, often partnering trusted players of the traditional economy to develop and launch new services.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42d1d26f-c0de-41d6-bf72-4e8764cac377",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.82,
        "x": 0.09,
        "y": 0.49
      },
      "kind": "paragraph",
      "text": "On Funding, investments in the region have clearly raced far ahead of expectations and remain healthy even in the current economic climate.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e61c64f-e07b-4ec4-b981-45e6df92df2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.82,
        "x": 0.09,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "At the same time, the initial lack of Consumer Trust has been largely resolved. Today, over 180 million of Southeast Asians rely on Internet economy services for their daily activities, from transportation and travel to meals and entertainment. Over time, Internet economy companies have gained awareness levels comparable to storied household brands.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8feedfeb-b974-4ad1-97a2-842c4aa1ee01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.82,
        "x": 0.09,
        "y": 0.07
      },
      "kind": "paragraph",
      "text": "In our previous e-Conomy SEA reports, we identified six key challenges that had to be tackled in order to build a thriving Internet economy: Funding, Internet Access, Consumer Trust, Talent, Logistics and Payments. We have since been tracking the region's efforts in solving these challenges and have witnessed visible progress.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbe82641-01c4-41d9-b2fd-a141cd8f4213",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "MECE Principle",
      "slug": "mece-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-187e-714f-9b92-2ee8af54e6b6",
      "evidence": "Six non-overlapping challenges form complete set",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b92-1eee126624d5",
      "evidence": "Callout 'Internet Access, Logistics, Payments turned into opportunities'",
      "confidence": 80
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b92-2855451eec97",
      "evidence": "Solid blue ring = significant progress, light = limited",
      "confidence": 80
    },
    {
      "name": "Diagnostic test",
      "slug": "diagnostic-test",
      "agent": null,
      "layer": "slide",
      "matchId": "1b936c7f-b674-4c21-a1ea-0eacbb1d20e4",
      "evidence": "Progress on the six key challenges",
      "confidence": 0.6
    },
    {
      "name": "Gestalt Principles",
      "slug": "gestalt-principles",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b92-24af2a6aa0ef",
      "evidence": "Icons grouped via proximity into challenge set",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-187e-714f-9b92-20fd24e54325",
      "evidence": "Six icon-circles in 2x3 grid for the six challenges",
      "confidence": 88
    }
  ],
  "frameworks": [
    {
      "name": "Six Key Ecosystem Challenges",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a464-4478c29582d6",
      "evidence": "Named in title: 'six key challenges' — Funding, Consumer Trust, Talent, Internet Access, Logistics, Payments",
      "confidence": 80
    }
  ],
  "arcBeats": [
    {
      "to": 61,
      "from": 51,
      "beatId": "019dd95a-07a6-74c7-9027-3c1f124eb536",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": "onion-implications",
      "evidence": "Funding momentum + ecosystem maturity wrap-up",
      "position": 5,
      "confidence": 78,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 61,
      "from": 59,
      "beatId": "019dd95a-07a6-74c7-9027-516da9dd104e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Ecosystem challenges resolving — region matures",
      "position": 5,
      "confidence": 62,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 61,
      "from": 59,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-08f7-737a-a002-3d0c460db02a",
      "evidence": "p.60 shows progress on six previously-identified challenges; p.61 narrates maturity.",
      "position": 9,
      "objective": "Contrast original ecosystem challenges with current resolved state",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 75,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}