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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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      "text": "In Southeast Asia, the opposite is happening. Companies are building more engaging user experiences for the simple reason that higher engagement is seen as a precursor to business growth. In fact, while working with App Annie to analyze the engagement in the region's most popular e-Commerce and Ride Hailing apps, we observed a significant correlation between the time spent on apps and monetization.",
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      "text": "Time is money. Often applied across businesses, this old saying applies to the Internet economy as well. Leading companies in Southeast Asia are developing new ways for people to spend more time on their apps, using anything from games and live-streaming videos to interactive content and in-app messaging. The goal? To engage and anchor users to their platforms, with the belief that engagement will eventually turn into orders.",
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      "text": "The results affirm their belief: users today are opening e-Commerce, Ride Hailing and Food Delivery apps more and more often. The number of sessions for e-Commerce apps in Indonesia, for instance, has jumped from 8 billion in the first half of 2016 to almost 30 billion in the same period three years later. It is a similar story for Ride Hailing apps, where engagement has grown threefold over the past three years.",
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      "text": "Such an enthusiastic approach to engagement is unique to Southeast Asian Internet users. In developed markets such as the US, Europe and Japan, frequent online buyers are less interested in spending time online. There, apps tend to focus on specific services, streamlining the user experience, minimizing the time it takes to select products and making it simple for users to submit orders.",
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