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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek, Bain",
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      "text": "Southeast Asia's Internet economy hits $100 billion.",
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      "text": "Mobile Internet transforming Southeast Asia. Just over a decade ago, four in five Southeast Asians had no Internet connectivity and limited access to the Internet. Today, Southeast Asians are the most engaged mobile Internet users in the world. There are 360 million Internet users in the region and 90% of them connect to the Internet primarily through their mobile phones.",
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      "text": "Southeast Asia's Internet economy hits $100 billion. Powered by these fundamental changes in consumer behavior, the Internet economy continues to grow at an unprecedented pace. It has soared to $100 billion for the first time in 2019, more than tripling in size over the last four years. e-Commerce and Ride Hailing continue to beat the most optimistic of predictions. Online Media and Online Travel keep growing at a steady rate, with ample room to expand further. By 2025, the Internet economy is expected to grow to $300 billion.",
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      "text": "Time is money: competing for user engagement. Companies are switching their focus from acquiring new customers to driving engagement. Their goal is to convince users to stay on their platforms for longer, in the belief that purchases will follow. Vying for user engagement, companies have expanded their scope across sectors, moving into new services, gamifying promotions and streaming enticing content. This has ignited more intense competition, while providing users with more choices and lower prices.",
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      "text": "Growth opportunities beyond Metros. The growth of the Internet economy has yet to spread evenly across Southeast Asia. Seven Metropolitan areas, which house just 15% of the region's population, still account for more than 50% of the Internet economy. On average, people living in these Metro areas buy six times more online than those living elsewhere. The Internet economy, however, has the potential to grow twice as fast in areas outside the big cities, bringing all Southeast Asians on board.",
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      "text": "Fast and faster growth: dual-speed Southeast Asia. The Internet economies in Malaysia, Thailand, Singapore and the Philippines are growing by between 20% and 30% annually, with no signs of slowing down. This is a remarkable feat compared to other regions, but hardly the best showing in Southeast Asia. The two pacesetters in the region are Indonesia and Vietnam, which lead the pack with growth rates in excess of 40% a year.",
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      "text": "They communicate with their families, friends and colleagues, entertain themselves, learn new skills and become more productive. Increasingly, they also buy products, plan trips and order food online. All of this takes place millions of times every day across the region. A vision that was almost impossible to imagine is now daily routine.",
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