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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek, Bain",
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      "text": "While its growth has been more steady than spectacular, innovation in the Online Travel sector continues to give rise to new products and services. Online Travel aggregators like Tiket.com and Booking.com have built partnerships with Internet players like Gojek and Grab to expand their reach. They have also invested in developing their offering of local travel services, aptly named “experiences”, driven by the insight that for every dollar spent by travelers in flight and accommodation, a varying multiple of that is spent during the trip itself.",
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      "text": "Tourism in Southeast Asia has always been a key pillar for the Online Travel sector. A rising middle class of affluent users who are traveling more frequently for leisure and business, both domestically and internationally, is further boosting the sector. Significantly, intra-Asean travel accounts for almost half of the international visitors the region receives.",
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      "text": "The rise of the budget hotel segment has been a highlight, led by brands like OYO Rooms and RedDoorz. These companies offer reliable accommodation at a fraction of the price of international hotel brands, aimed at youth and cost-conscious travelers from within and outside of Southeast Asia.",
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      "text": "Online Travel is the most mature and stable sector of the Internet economy. One of the first services to move online, it has since attracted a strong and stable base of users. The sector grew to $34.4 billion in 2019, up from $19.4 billion in 2015.",
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      "text": "After becoming popular in India, such services are mushrooming in Southeast Asia, where there are thousands of budget hotels and guesthouses scattered across the region waiting to establish a presence online. According to Google Trends, queries for selected budget hotel brands soared in 2019, up more than nine times compared to 2015.",
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      "text": "16 ASEAN Tourism Strategic Plan, The Asean Secretariat, 2016-2025; 17 Google Trends for selected Online Budget Hotel brands (ID, MY, PH, SG, VN)",
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