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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "notes": "Includes Google Trends data for 6 countries and a projected market size for 2025.",
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      "text": "Size of Online Food Delivery sector by 2025: $20B. It has more than doubled in 2019 alone compared to the previous year. We now estimate that it may cross $20 billion by 2025, representing a growth of about 50 times over one decade.",
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      "text": "The use of promo codes and ubiquitous marketing campaigns certainly played a key role in convincing users to try out such services. But increasingly, the wide variety of cuisine options available — including affordable meals from food court and street food stalls — the enticing user interfaces and speedy deliveries have become the determining factors behind recurring usage.",
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      "text": "Unsurprisingly, interest in these services has exploded. According to Google Trends, queries for Online Food Delivery brands have grown more than 13 times in Indonesia, nine times in the Philippines and eight times in Thailand over the last four years. Orders have followed suit. Food Delivery GMV, which was less than $400 million in 2015, has surged by almost 15 times in just four years.",
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      "text": "14 Google Trends for selected Online Food Delivery brands, 1/2015 - 4/2019",
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