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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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      "text": "According to Google Trends, queries related to vouchers, coupons and promotions, typically given out by e-Commerce players during shopping festivals, have more than doubled in the last four years.",
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      "text": "Marketplaces are not working only on driving demand. Knowing that users are spoilt for choice when it comes to where they can shop, e-Commerce companies are choosing to also focus on the supply side by ensuring that their platforms are stacked with good quality products and original brands from reliable sellers. For leading marketplaces in the region, working with sellers to boost sales and profits is now a strategic priority, given that sellers tend to be “stickier” to platforms compared with users.",
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      "text": "Leading e-Commerce apps in the region are turning to entertainment as a promotional strategy. Some apps show live streaming videos of popular influencers “unboxing” gadgets and giving reviews of their favorite brands. Others offer shoppers the option of chatting with “social sellers” and competing in live auctions, which makes the buying process more interactive. Such approaches have gained traction especially in countries like Vietnam and Indonesia.",
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      "text": "The rise of online promotions, for one thing, means there is always a good reason for consumers to shop on e-Commerce apps and websites. In the US, there is Black Friday. In Southeast Asia, there is much more: online shopping festivals have multiplied, from 9.9 (9 September) and Singles Day (11 November) to 12.12 (12 December), while sales are “always on”. According to Google Trends, queries related to vouchers, coupons and promotions, typically given out by e-Commerce players during shopping festivals, have more than doubled in the last four years.",
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      "text": "Many of these initiatives are combined with elements of “gamification”. For instance, users are often invited to work with one another during shopping festivals to bring down the cost of an item on offer. In game terminology, this is similar to fighting or raiding a “boss”. Engaging users with gamification also generates valuable insights on consumer behavior and preferences, which help e-Commerce companies to fine-tune their service and product offerings through Machine Learning.",
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