{
  "docId": "019dd923-5e87-7479-8207-9871de845f52",
  "docSlug": "6e797928f9997e0d",
  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 31,
  "pageCount": 65,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5e87-7479-8207-9871de845f52/31",
  "deckHref": "/decks/019dd923-5e87-7479-8207-9871de845f52",
  "deckJsonHref": "/decks/019dd923-5e87-7479-8207-9871de845f52.json",
  "deckAnchorHref": "/decks/019dd923-5e87-7479-8207-9871de845f52#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 1,
        "x": 0,
        "y": 0.56
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef9ccfe9-41bf-4e15-92a2-56614cfbbfc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.58,
        "x": 0.116,
        "y": 0.168
      },
      "kind": "title",
      "text": "Fundamental changes in consumer behavior",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ab8029a-f9dc-43e6-8af5-7c8b2ae7494d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Progressive Disclosure",
      "slug": "progressive-disclosure",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-187e-714f-9b91-3c9be3947689",
      "evidence": "Loop 5 (Zoom-in) starts — sectors revealed one by one",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 43,
      "from": 27,
      "beatId": "019dd95a-07a6-74c7-9027-3726981ab46f",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": "onion-deeper-layer",
      "evidence": "Beyond Metros + sector evolution + engagement heatmap",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 43,
      "from": 17,
      "beatId": "019dd95a-07a6-74c7-9027-4bdb18ce9735",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "Today's country and sector reality",
      "position": 3,
      "confidence": 62,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 31,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f7-737a-a002-2e7a84b62eac",
      "evidence": "Sequential sector deep-dives: e-Commerce, Ride Hailing, Food Delivery, Online Media, Online Travel.",
      "position": 5,
      "objective": "Zoom into each Internet economy sector individually",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 78,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}