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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek, Bain",
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      "text": "There are clear signs, however, that Internet economy players are investing to develop their businesses beyond Metros in search of further growth.",
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      "text": "With the increasing adoption of Digital Payments and telecom carrier billing options, more subscribers from outside the Metros are paying for premium Online Media services such as Gaming, Music and Video on Demand. These trends are also evident on Google Search. In Indonesia, for example, 46% of all searches for Internet packages come from Non-Metro areas. And while the majority of Online Travel bookings today come from Metros, this is set to change, going by how travel-related queries on Google Search grew 1.5 times faster in Non-Metro areas compared with Metros last year.",
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      "text": "A closer look at the six countries reveals a similar pattern. In the more developed economies like Malaysia and Thailand, the spread in per capita spending between Metros and Non-Metro areas is three to four times. In Indonesia, the Philippines and Vietnam, the difference is more than fivefold, amid a wider gap in living standards and infrastructure between those living in Metros and elsewhere.",
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      "text": "There are clear signs, however, that Internet economy players are investing to develop their businesses beyond Metros in search of further growth. Indonesian e-Commerce Unicorn Tokopedia has announced its intention to “go rural” by signing a memorandum of understanding to develop a “digital villages” initiative in partnership with the West Java administration. Many others are following suit.",
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      "text": "Consumers living in smaller cities and rural areas will benefit from having services they could not access before. For example, they will be able to buy products online that are not available in nearby stores at competitive prices. Or they can book flight tickets and accomodations with just a few clicks when they want to visit their relatives without having to go down to travel agencies located far from their homes.",
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      "text": "Year in Search: 2018 insights for brands, Think with Google, Indonesia",
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