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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
  "authorId": "Bain",
  "authorName": "Google, Temasek, Bain",
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  "notes": "The slide highlights the concentration of economic activity in 7 major metro areas, contrasting population density with GMV contribution and per capita spending.",
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      "text": "Share of SEA's Internet economy made up by 7 Metro areas: 52%. Home to about 87 million people, or 15% of the 570 million people in the six Southeast Asian countries covered in this report, these cities account for nearly 30% of the region's combined $2.7 trillion GDP.",
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      "text": "SEA Internet economy (2019) - Population vs GMV split between Metros and Beyond Metros",
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      "text": "Internet economy (GMV %): 52%",
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      "text": "The disproportionate influence of Metro centers is even more pronounced when it comes to the Internet economy. For most Internet economy players in Southeast Asia, the majority of active users and orders are derived from these areas, which together account for more than half of the region's Internet economy.",
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      "text": "Southeast Asia has several of the largest and most densely populated urban areas in Asia. These include the Metropolitan areas of Jakarta Bogor Depok Tangerang Bekasi (“Jabodetabek”) in Indonesia; Kuala Lumpur and Klang Valley in Malaysia; Metro Manila in the Philippines; Singapore, an island-state; Greater Bangkok in Thailand; as well as Hanoi and Ho Chi Minh City in Vietnam.",
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      "text": "Another way of looking at the uneven distribution between the Metro and Non-Metro areas is to study patterns in personal expenditure. While estimating how much people spend on the Internet economy, we found that the annual per capita spending stands at almost $600 in Metros across the region — more than six times the nearly $100 annual per capita spending estimated in Non-Metro areas.",
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