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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "notes": "The chart is a conceptual S-curve showing adoption over time for various digital sectors.",
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      "text": "How fast the number of Ride Hailing users has grown since 2015: 5X. Demand for Ride Hailing services has also exploded, with the number of active users ballooning five times to reach more than 40 million today, from just eight million in 2015.",
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      "text": "Both e-Commerce and Ride Hailing, which includes Food Delivery services, are experiencing a burst of demand as the result of both rapid adoption and fundamental shifts in consumer behavior. In the span of a few years, e-Commerce and Ride Hailing have become an integral part of daily life for millions of Southeast Asians, especially those living in big cities.",
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      "text": "For instance, the wide accessibility and affordability of Ride Hailing services in crowded Metropolitan areas are prompting many Southeast Asians to rethink the need to own vehicles. Similarly, consumers are relying on Food Delivery services for meals they would otherwise have to cook at home or buy from food vendors.",
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      "text": "It is not just the penetration rate that stands out; the speed at which the region has adopted the digital economy is also striking. Take e-Commerce as an example. In 2015, some 49 million people bought or sold items online. Today, that number has tripled to 150 million people.",
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