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  "documentTitle": "e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia",
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  "authorName": "Google, Temasek, Bain",
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      "text": "These are just some of the many ways in which the mobile Internet is transforming lives in Southeast Asia.",
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      "text": "In a region where 10 official languages coexist with hundreds of local dialects, apps like Google Translate have become critical in bridging communication gaps, especially for users traveling in the region. Internet browsers like Google Chrome as well as popular e-Commerce, Ride Hailing and Travel apps in Southeast Asia use translation services to enhance communication in real time between users and service providers.",
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      "text": "Apps that help consumers locate places and businesses or suggest the best routes to destinations have also become staples for many Southeast Asian users. Waze and Google Maps, for instance, use up-to-date maps, real-time traffic information and public transport schedules to help millions of people save time on their daily commutes. Such apps also serve as powerful tools for small and medium-sized businesses (SMBs) in the region. They allow users to discover SMBs, check their locations and opening hours, contact them to ask about their products and services, review and even book them, as in the case of many restaurants and hotels.",
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      "text": "These are just some of the many ways in which the mobile Internet is transforming lives in Southeast Asia. As most mobile Internet apps are free for use, they do not add to the monetary value of the Internet economy sectors covered in this research, such as e-Commerce, Ride Hailing, Online Media and Online Travel. However, their value to users and SMBs in the region cannot be understated.",
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      "text": "At the same time, many Southeast Asians rely on cloud-based apps that are freely available and widely trusted, such as Gmail, Google Docs and Google Sheets, to work more efficiently. These apps help SMBs to cut costs, improve efficiency and boost collaboration. They allow employees to keep their work in one secure place, as well as collaborate and share documents, spreadsheets and presentations with teammates across devices.",
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      "text": "Increasingly mindful about their financial needs, Southeast Asians are becoming more proactive when it comes to considering which Financial Services are best for them. While Financial Services continue to be primarily purchased offline, the influence of online research is growing. Research shows that 60% of Singaporeans and 50% of Vietnamese did research online prior to purchasing Financial Services offline. That is not all. Some 72% of consumers in Indonesia see Google Search as the online gateway for personal loan information and the second most helpful source of information for Financial Services, after bank branches.",
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      "text": "7 Rethinking search strategies for SEA consumers, Think with Google, Southeast Asia, 2018\n8 Year in Search: 2018 insights for brands, Think with Google, Indonesia",
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