{
  "docId": "019dd923-5de0-76bd-a16b-41de656a4417",
  "docSlug": "a13515c298f3fbf2",
  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 35,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout: left side compares crisis drivers, right side lists resilience factors for the luxury sector.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-41de656a4417/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.03,
        "y": 0.075
      },
      "kind": "list",
      "text": "Impact on luxury market: 2008-09 (Immediate impact, Luxury shame) vs 2022-? (Sustained luxury purchases, Investment approach)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d29211-ac3b-48ba-9a61-12ce63dabf9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.44,
        "x": 0.53,
        "y": 0.023
      },
      "kind": "list",
      "text": "Why are the luxury market and industry more prepared now? (Larger consumer base, more concentrated, more customer-centric, multi-touchpoint)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb95faed-32ae-4a04-bcaf-c6b77f8165b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "list",
      "text": "2008-2009 vs 2022-? comparison of crisis drivers (Stock/credit market-driven vs Hyperinflation-driven; Financial crisis vs Cross-industry crisis; International vs Global)",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "341efdfc-cf0d-4147-91c2-e25ff90bc433",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "A potential global recession in 2023 will likely be different vs. 2008-09 crisis. Luxury market and industry appear to be readier to cope with it",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d9e83b0-6d33-44c7-90b7-e30ace83b840",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "2023 OUTLOOK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2f57a3b-ce65-44c6-839e-654fadaf2b58",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-16c4-7148-8112-b65d2dda5ac4",
      "evidence": "Old crisis vs new crisis comparison with bridge of 'why luxury is readier now'.",
      "confidence": 70
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-16c4-7148-8112-b16ec36061e8",
      "evidence": "Two-column 2008-2009 vs 2022-? layout with paired causes.",
      "confidence": 85
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-af5036a5b4bc",
      "evidence": "Title 'recession in 2023 will likely be different vs. 2008-09 crisis'.",
      "confidence": 85
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "82e1fc7f-3e98-43f1-8ead-953f939831ab",
      "evidence": "list/bullet: Why are the luxury market and industry more prepared now? (Larger consumer base, more concentrated, more customer-centric, multi-touchpoint)",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "3c95cdcb-de49-4495-80e0-12b739daf3ad",
      "evidence": "Side-by-side comparison of two time periods and their characteristics.",
      "confidence": 0.9
    },
    {
      "name": "Comparison Matrix",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a461-aa5190bee071",
      "evidence": "Two-column 2008-2009 vs 2022-? with paired causes and impacts.",
      "confidence": 70
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-47ac081726a9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Global luxury sizing, recovery vs 2019, scenarios to 2030.",
      "position": 1,
      "confidence": 72,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-5a02795721a6",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing and recovery facts laid out.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Scenario Fork",
      "slug": "35-scenario-fork",
      "bestFor": "Strategic planning, risk analysis, board presentations",
      "matchId": "019dd95a-088c-724c-b310-cb334407de8e",
      "evidence": "p7 explicitly forks Better vs Realistic 2023; p8 contrasts crises; p9 projects 2030.",
      "position": 2,
      "objective": "Project personal luxury through 2023 scenarios into 2030",
      "structure": "The Decision Point -> Scenario A (If X) -> Scenario B (If Y) -> Scenario C (If Z) -> Recommendation",
      "confidence": 78,
      "description": "Present multiple futures based on different assumptions or decisions"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}