{
  "docId": "019dd923-5de0-76bd-a16b-41de656a4417",
  "docSlug": "a13515c298f3fbf2",
  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 28,
  "pageCount": 35,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide contrasts traditional product sales with new 'beyond products' market opportunities.",
  "elementsJson": [
    "bar_chart_vertical",
    "icon_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-41de656a4417/28",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417#slide-28",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "€60-120B Additional market value by 2030F",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac7a-509312110ca7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.6,
        "x": 0.03,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Personal luxury goods market (€B | 2022E–2030F)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a030d021-2d45-4817-967f-50f044426af5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.33,
        "x": 0.65,
        "y": 0.05
      },
      "kind": "list",
      "text": "Metaverse and NFTs; Communities' monetization; (Media) contents; In-house 2nd hand; 3.0 experiences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59ab4b4d-70f0-4720-ab6e-5d9d5a0193ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Value: €60-120B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac7a-5713f2c586f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Luxury 2030 will expand beyond products and trading, with new tech-enabled profit pools",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75e02db5-5592-4d9e-bcfb-913276ac9c94",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8113-6c3bd72e2f69",
      "evidence": "Title 'Luxury 2030 will expand beyond products and trading'.",
      "confidence": 90
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8113-775c25694b02",
      "evidence": "Five icons label the new tech-enabled profit pools.",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8113-730c4a45910a",
      "evidence": "Magenta '60-120B' jumps off the otherwise-red chart and black panel.",
      "confidence": 80
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "c71868ba-cdf1-4237-8e68-ce7513ba0751",
      "evidence": "chart/waterfall: Bottom-up aggregation of individual player retail values.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "Profit Pool Analysis",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a461-bb95aed8ff89",
      "evidence": "Splits 2030 market into 'Products' vs 'Beyond products' tech-enabled pools.",
      "confidence": 75
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 28,
      "beatId": "019dd95a-0702-74a3-87e5-57a44345606e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "60-120B 2030 profit pools and Be driven by purpose actions.",
      "position": 5,
      "confidence": 72,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 30,
      "from": 28,
      "beatId": "019dd95a-0702-74a3-87e5-631c2d12a90a",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "2030 profit pools and 'how to win' actions.",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 28,
      "name": "Time Machine",
      "slug": "24-time-machine",
      "bestFor": "Vision casting, long-term strategy, investment pitches",
      "matchId": "019dd95a-088c-724c-b310-e2831040a4a1",
      "evidence": "p28 2030F 60-120B pools; p29-30 'How to win in the Future of Luxury' actions.",
      "position": 8,
      "objective": "Project 2030 profit pools then prescribe today's winning actions",
      "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
      "confidence": 75,
      "description": "Transport the audience to a future state where your solution has already succeeded"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}