{
  "docId": "019dd923-5de0-76bd-a16b-41de656a4417",
  "docSlug": "a13515c298f3fbf2",
  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 35,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The slide uses a bar chart to show historical EBIT margins and a table to explain the drivers of cost increases.",
  "elementsJson": [
    "bar_chart_vertical",
    "comparison_table",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-41de656a4417/27",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417#slide-27",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Hyperinflation and resumption of brands’ investments (i.e., marketing, renovations, IT, transformation costs) slightly driving down industry profitability in 2022",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac79-edd6bc873135",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "chart",
      "text": "EBIT of selected personal luxury goods brands by era",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cde10f81-e918-44a9-8462-0a1914a9380a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EBIT: 19-21%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac79-f1e70fd69320",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.38,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "table",
      "text": "Spending trend per key bucket",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45511927-5bea-42cd-a231-1ccaed899062",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "title",
      "text": "Hyperinflation and resumption of brands' investments (i.e., marketing, renovations, IT, transformation costs) slightly driving down industry profitability in 2022",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db61b9d4-5ece-4acd-b58f-8903d5f3ccd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "INVESTMENTS FOR FUTURE GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "269774d6-ae76-41da-aad7-3816bf8ff09d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8113-648ed43a94c8",
      "evidence": "Title concedes profitability dip while reframing as 'investing in growth'.",
      "confidence": 85
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8113-6ad8484e8d40",
      "evidence": "Callout converts margin compression data into investment-narrative.",
      "confidence": 65
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "62f08ac3-9b83-491c-8582-61cbf649a8ec",
      "evidence": "EBIT of selected personal luxury goods brands by era",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 21,
      "beatId": "019dd95a-0702-74a3-87e5-504ee30c01c8",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Category overperformance, all-winners chart, profitability data.",
      "position": 4,
      "confidence": 72,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 27,
      "from": 10,
      "beatId": "019dd95a-0702-74a3-87e5-5d65e0f0ff29",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Geographic, channel, customer, category implications.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 26,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088c-724c-b310-dc3b11803da5",
      "evidence": "p26 historical small multiples lands the '~95% winners' insight; p27 ties to profitability.",
      "position": 7,
      "objective": "Reveal industry health insight (~95% winners) and profitability shift",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 70,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}