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  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
  "authorId": "Bain",
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  "notes": "The slide uses a stacked bar chart to show market growth split by first-hand and second-hand segments, with qualitative drivers on the right.",
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      "kind": "callout",
      "text": "...with scarcity further pushing desirability",
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      "text": "Solid demand during crisis...",
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      "text": "Luxury watches market @ GMV (€B | 2014-2022E)",
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      "kind": "list",
      "text": "Self-indulgence for ultra-rich: UHNWI redirecting their unspent budget to iconic watches/unique pieces during/post-crisis. Investments & resale for young: Gen Z and Millennials purchasing the category for investment purpose and resale opportunities.",
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      "text": "GMV: 77-82",
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      "kind": "paragraph",
      "text": "Limited product availability pushing demand even further on both primary and secondary markets (with speculative pressures), especially for icons by established brands, yet the recent increasing offering is normalizing prices since H2 of 2022",
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