{
  "docId": "019dd923-5de0-76bd-a16b-41de656a4417",
  "docSlug": "a13515c298f3fbf2",
  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 35,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 30,
  "notes": "The chart uses a waterfall structure to aggregate segment values into a total market size of €1.384 trillion.",
  "elementsJson": [
    "headline_text",
    "waterfall_chart",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-41de656a4417/2",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-41de656a4417#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "callout",
      "text": "2022 +19/21% vs. 2021 +8/10% vs. 2019",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39b75ba3-3e50-4bc6-bb5c-248a062b1dd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Global luxury markets fully recovering vs. 2019, driven by personal and experience-based products.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac78-f427a8c4f89a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Waterfall chart of luxury market segments",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70bc4181-f90b-48a4-8ce6-9708f5d534e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Size: €1.384tn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac78-f87d4eb1cc84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "table",
      "text": "Year-over-year growth table for luxury segments",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "149a7125-04bf-42a3-921d-c449d5e5482d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Global luxury markets fully recovering vs. 2019, driven by personal and experience-based products",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "654727ca-b713-488c-bf85-8be8bad2e90e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-684e0507d699",
      "evidence": "Title states the insight 'fully recovering vs 2019, driven by personal and experience-based products'.",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-71b77e57844c",
      "evidence": "Red bubbles annotate +19/21% vs 2021 and +8/10% vs 2019.",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-7575e2b15bda",
      "evidence": "Red used only for 2022 totals/growth, gray for buildup segments.",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-6f88701032ad",
      "evidence": "Clean grayscale waterfall, red highlight only on 2022 callouts.",
      "confidence": 80
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-16c4-7148-8112-7b5cb155241b",
      "evidence": "Category icons under each waterfall column (diamond, car, hotel...).",
      "confidence": 70
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "10d60b97-e11f-441b-af3f-47f3c2226917",
      "evidence": "The slide explicitly contains a waterfall chart to show the growth of luxury market segments.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "f73d3574-019e-4eeb-8c68-98e7576d343b",
      "evidence": "Visual representation of cumulative values",
      "confidence": 1
    },
    {
      "name": "Waterfall Chart",
      "slug": null,
      "matchId": "019dd95a-1d21-7467-a461-a05c3be294ce",
      "evidence": "Stacked waterfall building 9 segments to 1.384tn total.",
      "confidence": 90
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-47ac081726a9",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Global luxury sizing, recovery vs 2019, scenarios to 2030.",
      "position": 1,
      "confidence": 72,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e5-5a02795721a6",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Market sizing and recovery facts laid out.",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019dd95a-088c-724c-b310-c60f2930ad35",
      "evidence": "Page 2 waterfall stacks 9 segments to 1.384tn; p3 lists rising categories.",
      "position": 1,
      "objective": "Build up the 1.384tn total luxury market by category",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 80,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}