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  "documentTitle": "ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR",
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  "authorName": "Bain",
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  "notes": "The slide uses a '15 years old' callout to emphasize the earlier entry age of Gen Z compared to Millennials.",
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      "text": "15 years old: Gen Z age when they start buying luxury items – vs. 18-20 y.o. for Millennials. Gen Alpha to behave in a similar way",
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      "text": "Stacked bar chart showing market share by generation (Baby Boomer, Gen X, Gen Y, Gen Z/Alpha) for 2019, 2022E, and 2030F.",
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      "text": "↑↓ REAL-TERM TREND '19-'22E & '19-'30F",
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      "text": "Market share by generation: 1/3",
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      "text": "New Next Gens (Z and Alpha) will grow 3x faster vs. other generations until 2030, making up 1/3 of the market",
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