{
  "docId": "019dd923-5de0-76bd-a16b-3f278de968a6",
  "docSlug": "120e76b025ca530a",
  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
  "authorId": "Bain",
  "authorName": "Bain",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 87,
  "pageCount": 126,
  "prevPage": 86,
  "nextPage": 88,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16b-3f278de968a6/87",
  "deckHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16b-3f278de968a6#slide-87",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Going forward, the focus will shift from headcount growth to depth of capabilities, especially in specialised disciplines like engineering, data science, cloud technology, and digital marketing.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac6d-a402363c354a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "list",
      "text": "Logistics: Investments in logistics infrastructure cooled off to $0.2B in 2022, down from its peak of $2.5B in 2021. Nonetheless, logistics providers have built up capacity to deliver over 15B orders per year, given the increasing frequency of shopping festivals across the year.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "161af82f-b67e-4561-9a0c-6dffa8c52e3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.52,
        "y": 0.65
      },
      "kind": "list",
      "text": "Talent: SEA’s digital economy directly employs over 160K people. As companies streamline their operations on the path to profitability, they are now optimising staffing after years of accelerated growth. Going forward, the focus will shift from headcount growth to depth of capabilities, especially in specialised disciplines like engineering, data science, cloud technology, and digital marketing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31232706-7e78-4f3d-b255-329feeda2527",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Payments: Throughout the pandemic, the adoption and usage of digital payments have accelerated more than ever before, with payments GTV exceeding $800B in 2022 after surging over 35% since 2019. The rise of e-commerce catapulted digital payments adoption—even in areas where offline merchant payments adoption is not yet ubiquitous.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "462f09cb-07f2-4459-91c2-a59d79de7354",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.52,
        "y": 0.25
      },
      "kind": "list",
      "text": "Funding: VC investments in SEA’s digital economy reached an all-time high of $27B in 2021, and momentum extended into H1 2022 with $13B. Continued investments in early-stage startups and nascent sectors are needed if the ‘digital decade’ is to reach its $1T GMV ambition by 2030.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91e43b20-23fb-447c-b9d2-583b38f2275f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Internet access: 2022 will see 20M new internet users joining the online world, bringing the total number of users added since the pandemic began to 100M. Over 95% of SEA’s internet users have access to LTE/WiMax connectivity, and the region enjoys some of the cheapest data in the world.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2377f5d-419d-4eef-b335-9babb0003f1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "list",
      "text": "Consumer trust: Trust in e-commerce players is high, with less than 5% of users dissatisfied with the authenticity of products on marketplaces. Meanwhile, trust in food delivery is table stakes, as the second least important factor when consumers choose which merchant to order from.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f56770b3-1d0c-42c1-8fe6-98997b28d544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Payments GTV: $800B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac6d-a9f020fc2e14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Bain analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd93012-9ff9-4b45-ae60-0f72865fb9f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Payments and funding push ahead, but talent challenge is shifting focus from headcount to depth of capabilities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "946c2d63-130d-4437-bf19-63caab429207",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1804-770a-b24d-30451aec1ac0",
      "evidence": "'Payments and funding push ahead, but talent challenge is shifting focus'",
      "confidence": 85
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "a83250aa-7624-478e-b712-ac9dc2e4acee",
      "evidence": "list/bullet: Talent: SEA’s digital economy directly employs over 160K people.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 126,
      "from": 81,
      "beatId": "019dd95a-07a5-761b-9145-69d6115cb5ab",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Charts course to $1T by 2030, names enablers, then country-level proof points",
      "position": 3,
      "confidence": 78,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 126,
      "from": 81,
      "beatId": "019dd95a-07a6-74c7-9026-8f77d2a8f8ab",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Resolution",
      "beatSlug": "mountain-resolution",
      "evidence": "Path to $1T GMV by 2030 with country-by-country evidence",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 88,
      "from": 82,
      "name": "Time Machine",
      "slug": "24-time-machine",
      "bestFor": "Vision casting, long-term strategy, investment pitches",
      "matchId": "019dd95a-088c-724c-b314-302742adfab8",
      "evidence": "p.83 jumps to 2030 ($600B-$1T), p.86 names enablers, pp.87-88 unpack what it takes",
      "position": 11,
      "objective": "Project to a $1T 2030 future and back-cast the enablers",
      "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
      "confidence": 82,
      "description": "Transport the audience to a future state where your solution has already succeeded"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}