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  "documentTitle": "e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade",
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  "notes": "The slide highlights the 'say-do' gap in consumer sustainability behavior.",
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      "text": "Consumers generally have insufficient information about the available sustainable options. When they do, they don't necessarily trust the sustainability claims companies make.",
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      "text": "Consumers generally have insufficient information about the available sustainable options. When they do, they don’t necessarily trust the sustainability claims companies make. As environmental and social concerns rise across the region, brands need to provide transparency and trustworthy information so that consumers can make purchases that best align with their values. New brands stand to gain market share by launching more sustainable products, while existing players, like e-commerce and transport platforms, can highlight their product/service’s sustainability features via product descriptions, in their delivery options, or in their merchant ratings/reviews with the goal of encouraging the adoption of sustainability practices.",
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